I purport no expertise in web-marketing particularly because I find the concept abstract and a voodoo/pseudo-science of sorts. From my perspective, it’s in the same realm as astrology. Both make for interesting stories. What works here may not work there… for reasons that usually escape me completely. It’s all very emotional which by nature makes it unpredictable and subject to interpretation.
Some of my experience has been applying web marketing concepts that others have developed. I’ll avoid the delving into the various requirements and solutions as they’ve varied over the years, and aren’t really the point of this but rather all centre around spending money in some form or another to get the right traffic to your site to eventually sell something to someone.